The Nelson Mandela Bay (NMB) metro area includes Port Elizabeth and surrounding coastal cities. The automotive sector is its top employer, but NMB aims to develop an ICT-based sector in call centers, IT outsourcing and related businesses, and to use ICT to reduce huge disparities in education and income. NMB has a detailed plan for deploying wireless and FTTP broadband, introducing e-government and bridging the digital divide. As of November 2007, the community had completed a 100 Mb wireless network connecting government facilities, which is generating immediate savings. Next on the list is using the network to improve control of traffic, a first for South Africa, as a public demonstration of ICT. NMB's approach is worthy of imitation, because it creates a bold strategy and high-quality plan but sets realistic expectations for achieving it within the community's means.