Sunshine Coast, Queensland


The Sunshine Coast is a metropolitan area that spreads across 2,291 square kilometers of Australia’s coastline about 100 kilometers north of Brisbane. A sub-tropical paradise of beautiful beaches and scenic mountains, the Coast has experienced boom times and almost doubled its population since the 1980s from tourism and retirement relocation, which drove the growth of construction and retailing. But the ebbing of the commodities boom that fueled Australia’s economy has revealed the fragility of the local economy. Population growth has slowed to below the state average and demand for tourist accommodation has fallen year after year, creating an above-average unemployment rate that hits particularly hard on youth.

Speed It Up Program

To help its population overcome these economic challenges, the Sunshine Coast government has introduced the “Speed It Up” campaign. The campaign aims to spread knowledge of the benefits of high-speed Internet access as well as how to obtain it. As part of the campaign, Digital Sunshine Coast has partnered with a variety of telecommunications providers in the area to display coverage maps of business grade broadband availability on its website ( The site also provides a free Wi-Fi Locations tool for residents to find sites with public Internet access. Finally, the Digital Sunshine Coast website includes as Want Faster Internet page with a short survey that residents can take to tell the government more about their Internet needs. The website is experiencing an average of 1000 page views per month as of 2016, with hundreds of submissions on the Speed It Up and Want Faster Internet pages. The city council is using the data gathered to negotiate better coverage areas with local telecommunications providers.

The Sunshine Coast Council currently has plans to link the region directly to global communications systems in Asia, the Pacific and the United States through the implementation of an undersea cable. As of 2016, the council has lodged a submission with the ACMA for an offshore cable protection zone, secured a telecommunications carrier license to protect the Council’s growing network of ducting and fiber, and collaborated with the Prime Minister and 150 business leaders to get the project off the ground.

Engaging the Next Generation Workforce

As of 2016, the Sunshine Coast has lowered its youth unemployment rate to only 5.4% with a series of programs and initiatives. The city held its first ever Job Show in August 2015, showcasing current and upcoming job vacancies throughout the Sunshine Coast. More than 2000 people participated in the Job Show, including 62 of the Sunshine Coast’s largest public and private sector employers. The Show also featured workshops by industry professionals to educated job seekers about the knowledge and skills they will need to enter those industries.

The Sunshine Coast hosted its first CoderDojo in June of 2014. CoderDojo is a global collaboration that provides free learning to young people, particularly in the area of programming technology. The Sunshine Coast CoderDojo covers a wide variety of topics including basic web, app, and game development. While the first CoderDojo was held at the Institute of Professional Learning, in subsequent years the program has been expanded to three Sunshine Coast libraries due to its popularity.

In addition to training programs, the Sunshine Coast has offered a series of innovation-focused programs over the past several years. These programs include the Mayor’s Telestra Technology Awards, the Startup Weekend for Youth, and the Generation Innovation Challenge. All three programs feature youth entrepreneurs with innovative ideas, providing a platform for students to share their ideas with potential employers across the Sunshine Coast. The Y Shop program is a similar project aimed to help young entrepreneurs create their own businesses. The program offers a series of workshops by local business professionals at many of the cities libraries.

Building an Innovation Hub in Australia

Between 2014 and 2016, the Sunshine Coast has grown from having only one innovation center and public co-working space to seven co-working spaces, a new business incubator and five coding programs. The city council has taken a leading role in digital engagement to make this possible, including setting up the Entrepreneurship Ecosystem mapping project to coordinate and grow the local network of co-working spaces and programs. The map shows budding entrepreneurs where they can find support and resources from the government and business community as they start their businesses and provides an easy way for businesses to communicate and collaborate throughout the region.

The Sunshine Coast Council has also served as an advocate and facilitator for the Smart City Living Lab and Smart Centre, which is a public shop front in the city. The area serves as a testing ground for Smart City technologies to enhance community education and stimulate ideas on adaptation and growth. The government has provided free Wi-Fi in 82 public areas as part of this effort to help gather data on movements and usage.

The Sunshine Coast Solar Farm

The 15 megawatt Sunshine Coast Solar Farm is currently under construction and expected to be completed in mid-2017. With its completion, the city council will be Australia’s first local government to offset 100% of its electricity consumption across all of its facilities and operations with green energy. These facilities include administration buildings, swimming pools, performance venues, community centers, libraries, and recreation facilities throughout the city. The solar farm is expected to save the city approximately $22 million over the next 30 years due to the council’s lower electricity costs.

The Sunshine Coast expects its population to nearly double again over the next two decades, but that growth will be based on a diversified, digitally-powered economy ready for 21st Century success.

Population: 287,539


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