Hollywood actress Charlize Theron’s tasty endorsement is giving a Hamilton hot sauce some extra zing in their sales.
After the Mad Max: Fury Road star chomped into a chicken wing covered in Dawson’s Hot Sauce, creator Brodie Dawson says bottles of the company’s Original Hot flavour experienced a spike in demand.
The moment was captured on popular YouTube series Hot Ones where celebrities drag their taste buds through a grueling challenge of spicy heat on meat.
Theron’s video has racked up 3.4 million views since it debuted five weeks ago, making it the most popular clip of the season. The effect led right back to Dawson’s sauce.
“We’re putting out 500 bottles a day,” he said in an interview.
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