How Instagram is making QLD's micro fashion businesses

GOT a sewing machine, a smartphone and a paintbrush? Then you might be Queensland's next rising fashion business.

The industry of micro-makers has exploded in the state thanks to the creative brains of young women who know their way around an Instagram handle.

There are success stories across Queensland. Cult earring makers like Kenzie Collective and designers like Jericho Road Clothing have built their brands on the back of social media.

A savvy Instagram feed has become the tool to beat to build a new fashion business.

Some of Queensland's small businesses have grown so quickly that they are faced with hiring staff and renting office space within two years of their launch.

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Victoria Krisman
Victoria Krisman is Interactive Media Specialist and Communications Manager for the Intelligent Community Forum.
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