Moncton has peddled its low cost-of-living and maritime charm to prospective employees before, but in the days after the U.S. election the New Brunswick city took its pitch to a new audience — Americans.

At the centre of the pitch to would-be workers, an ad portraying the fictional Uncle Sam with a Canadian flag in the background. The caption below: "Greater Moncton, New Brunswick, Wants You!"

New Brunswick, on the whole, has seen a decline in population in recent years. But the Moncton area is growing and recently surpassed Saint John as the biggest city in the province.

The city's advanced telecommunication infrastructure, bilingual workforce and low-cost of doing business have turned it into a software hub, but a shortage of skilled workers has been a challenge for local businesses.

Read the full story at cbc.ca.