In our first installment, we discussed how Waterloo and Eindhoven recognized in each other the opportunity for a productive partnership. In this installment, we explore how they turned intentions into action.

In Waterloo Region, a steering committee was established to follow the progress of the Alliance. It consists of community stakeholders from academia, industry and government that have a specific interest in the furthering the connections and identifying their own opportunities (investment, talent, R&D, 2-way trade) within the framework. The group meets every 4-6 months. A key element of the success of this committee is the collaborative nature of the committee members from across the community, including their commitment to fund the Alliance.

In 2007, the City of Waterloo was named Intelligent Community of the Year, an accolade that Eindhoven region also received in 2011. Because of their mutual international recognition and the specific attention that it bestows, the communities began a conversation that led to a strategic alliance and unique international form of economic development that thrives today.