Every city or region of any size in the world would like to attract technology companies to locate there. The boom times for digitally-driven technologies seem to know no end, and diversifying into tech looks like a sound long-term strategy. But executing the strategy? Not so easy.

One of the world’s better examples comes from the city of Tallinn, capital of Estonia, a country whose journey from post-Soviet devastation to tech leadership and EU membership still astounds. A program called Test in Tallinn, led by innovation expert Mark-Emile Talivere, does what so many communities try to do, and does it very well.