PROMOTE it and they will come.

That is the message coming through loud and clear from Tourism Research Australia's national visitor survey for the 12 months to September of 2016, which has seen a 23% increase in domestic overnight visitors to Ipswich.

That translated to an extra 103,000 domestic overnight visitors and a $75 million boost to the local economy.

Ipswich's increase is outstripping more fancied tourist hotspots. For the same period Brisbane experienced a 5% increase in overnight visitors and Gold Coast 4%.

Read the full story at qt.com.au.