Roberto Gallardo, founder of the ICF Institute of the Mississippi State University Extension Service, was profiled in a November 2015 article in WIRED magazine by W. Ralph Eubanks. The article digs into the work of the Extension Service and Roberto's personal passion for helping the countryside become connected, so that rural citizens enjoy the same economic opportunities and quality of life as their urban brethren. Writes Eubanks:

Gallardo is affiliated with something called the Extension Service, an institution that dates back to the days when America was a nation of farmers. Its original purpose was to disseminate the latest agricultural know-how to all the homesteads scattered across the interior. State extension services still do this, but Gallardo’s mission is a bit of an update. Rather than teach modern techniques of crop rotation, his job—as an extension professor at Mississippi State University—is to drive around the state in his silver 2013 Nissan Sentra and teach rural Mississippians the value of the Internet.

In sleepy public libraries, at Rotary breakfasts, and in town halls, he gives PowerPoint presentations that seem calculated to fill rural audiences with healthy awe for the technological sublime. Rather than go easy, he starts with a rapid-fire primer on heady concepts like the Internet of Things, the mobile revolution, cloud computing, digital disruption, and the perpetual increase of processing power. (“It’s exponential, folks. It’s just growing and growing.”) The upshot: If you don’t at least try to think digitally, the digital economy will disrupt you. It will drain your town of young people and leave your business in the dust.

Then he switches gears and tries to stiffen their spines with confidence. Start a website, he’ll say. Get on social media. See if the place where you live can finally get a high-speed broadband connection—a baseline point of entry into modern economic and civic life.

Even when he’s talking to me, Gallardo delivers this message with the straitlaced intensity of a traveling preacher. “Broadband is as essential to this country’s infrastructure as electricity was 110 years ago or the Interstate Highway System 50 years ago,” he says from his side of our booth at the deli, his voice rising high enough above the lunch-hour din that a man at a nearby table starts paying attention. “If you don’t have access to the technology, or if you don’t know how to use it, it’s similar to not being able to read and write.”

Read the full article at WIRED magazine.