Toronto may not have won the right to host Amazon's next corporate headquarters, but Mayor John Tory says taking part in the competition nonetheless represented a victory.

In a statement on Tuesday, Tory said the process of bidding for Amazon's huge expansion, dubbed HQ2, has raised the city's profile around the world as a tech hub.

"We know the Toronto Region has already received an extraordinary dividend from this process — the downloading of our bid book some 17,000 times around the world by people considering Toronto as the place to locate or grow their businesses," Tory said.

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