Jeff Williams has been trying to showcase local Edmonton music since 2011 when he started GRadio, an internet radio station dedicated to the city's local music scene.
But while Williams was seeking a sponsorship from Axe Music, a local Edmonton musical instrument store, he stumbled on an idea that changed his entire business model.
"It was kind of a eureka moment," Williams told CBC's Radio Active Tuesday. The staff at Axe was complaining about having to pay licensing fees to play music they didn't even like.
Read the full story at cbc.ca.