The Finnish, live-streamed competition allows tech entrepreneurs to pitch their business to a group of investors while standing waist deep in frigid waters of the Baltic Sea. The goal is to get your message across quickly in order to spend as little time in the water as possible.

Think Dragon’s Den with the temperature turned way down, and less clothing.

Competing against innovators from around the world, the winner of the Polar Bear Pitch takes home 10,000 Euro – roughly $15,000.

On the second and final day of the competition, Feb. 7, twelve finalists plead their case for funding in Oulu.

Read the full story at theweathernetwork.com.