RIVERSIDE, Calif. (www.ucr.edu) — A new research center at the University of California, Riverside, seeks to flip the script about Inland California’s reputation as an “area of need.”

Introduced during a launch event held Friday, Feb. 9, at the Riverside Art Museum, UCR’s Center for Social Innovation (CSI) instead aims to emphasize the Inland region’s potential as a hub of innovation.

“People think innovation in California happens only on the coast, from biotech in San Diego to high tech in Silicon Valley,” said CSI Founding Director Karthick Ramakrishnan. “By contrast, they think of Inland California primarily as an area of poverty and need, failing to recognize the important innovation happening in the region.”

Read the full story at ucrtoday.ucr.edu.